Metrics for web sites

I use Google Analytics to keep an eye on traffic on my web site. It's free, and easy to include; you just copy the code and paste it into your web site. Today's Chronicle of Higher Education carries an article, "Colleges Rehab Their Web Sites for Major Payoffs," about colleges using metrics to understand traffic on their web sites. The article describes the costs of poor design in terms of foregone applications and the benefits of redesign. It's always worth thinking about how metrics can inform the way you do business!

Google Analytics is available here.

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