Perspective matters - interesting chart

The McKinsey Quarterly Newsletter sent this interesting chart this morning. It appears to be telling us that the US, Russia (I think), France, Germany, India and Japan provide a large proportion of box office revenues. And that domestic filmmakers consume more than 40% of market share in the US, Russia, India and Japan. What I can't tell from this is whether McKinsey means US domestic or each country's own domestic film industry. The answer may be obvious to an industry insider, but the chart needs to do better to reach more people.

McKinsey's larger point, that a map can "correct the misimpression that a viewer's vantage point doesn't influence the way things look" is a valid one.

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