Wednesday, June 29, 2011

Free fundraising report from GuideStar

GuideStar has just published a report, "The Fundraising Methods that Worked Best in 2010" available as a free download here. It's a report of a survey (based on a convenience sample) of 1,616 US organizations. Here's a screenshot of the chart outlining the methods repondents reported using:

Respondents said that fundraising through online giving, major gifts and special events increased for those organizations using those techniques. The report, correctly, cautions that special events can be, well, variable in the amounts of money they raise.

The report recommends diversifying fundraising methods, particularly for organizations that rely on government funding. A few months ago, I described an online resource, Foundation Source Access, in a post. It's worth revisiting the site now.

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